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If your end product including the item will be free to the end user, then a Regular License is what you need. An Extended License is required if the end user must pay to use the end product.

Number of end products1unlimited
Use in a single end product
Use in an end product that's sold
On-demand products/services
(e.g., "made to order" or "create your own" apps and sites)

Note to freelancers and creative agencies

You may charge your client for your services to create an end product, even under the Regular License. But you can't use one of our Regular License on multiple clients or jobs.